Content Optimization:
Relative Content is King.
Always check your work with an seo report tool. This is one of several free services provided by Webcentro - Page Keyword Analyzer.
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Practical SEO
You have your keywords, title, and description optimized. Next, lets look at your webpage content....
A few years back one or more big marketing gurus launched this Content is King campaign. One of the things they claimed was that the search engines no longer paid any attention to meta tags and that they only thing that mattered anymore was website content. Hand in hand with that wave was a rash of sales related campaigns. They were estentially selling you something. (One thing was a spiffy ebook I believe.)
These gurus took a change in the search engines algorythims and distorted the truth a bit. Things which had been popular and acceptable - like keyword stuffing - no longer were. The engines did shift emphasis to web page content. Meta tags remain important and need to be in place. However, it is critical that your webpage content reflect your keywords, and vice versa. This is generally called key word relevancy. Content IS King, but only if it is Relative Content. For example, if you list traffic exchange in your keyword list, but then fail to use that word in your content, chances are the Search Engines will disregard you.
To be fully optimized, your website should contain content that matches your chosen keywords 90% or more. And, those keywords need to be in your title and description as well. Content is then used to elaborate on your website. If you operate a traffic exchange, content needs to include traffic exchange, type of traffic exchange, and your other chosen words. Emphasize your keywords and place them in strategic places using various elements:
(*This is a true story. A big self-proclaimed webmaster and online marketing guru simply blistered me over the use of colored lettering in a concept website. Actually, he was downright abusive. Those who know me, also know I am very contrary. I took the blistering (and the abuse) - then created a website (actually many websites) loaded with colors, bold lettering, itals, underlines, etc. That website (and similar ones) literally dominated the engines in the keyword of a business we were both involved in at the time. His could never be found exept in Paid Sponsor Ads.Once his money ran out, so did his spot in the Search Engines. Lol. Mine stayed top of the heap 2 years after I had in fact stopped promoting that particular company.)
Bold and/or colored fonts lettering:
The engines consider bold and/or colored fonts lettering add emphasis to your content. Same with itals and underlines. While some old school website designers scoff at the use of bold and colored fonts, (I had one tell me it was unprofessional)*, the seo fact is the Search Engines look for keywords in your content that are in bold and/or colored fonts, italics, or underlined font lettering.
Avoid white unless your entire backround is a dark color. They look at white lettering on a white backround as a way to hide content. They really dislike hidden content probably as much as they dislike keyword stuffing.
H tags:
Turning your title into an H1 tag can be very powerful. Add other h tags throughout your content that contain your target keywords. Turn your usual copyright text into a final h tag and throw in some relative keyword phrases for good measure.
Keyword lists:
While I do not use keywords lists much, I have seen other webmasters use a string of keywords in their content with good results. Keyword lists are good as h6 tags that incorporate your copyright information.
Last 150 characters:
One of the items WEBCEO stresses is the importance of having your target keywords appear in the last 150 characters of your webpage. Typically, the last few words are your website copy right information. I found that by turning the last 150 characters that includes your copyright info into an H tag to be very powerful. It can be an h6 tag which is small enough lettering to be visible, but not overwhelming and does not detract from the physical appearance of your website. Combine this with a keyword list.
Don't be afraid to use your keywords many times. People may find it odd, but the search engines won't - and that is what optimization really is all about. You need to get the search engines to place you where people can find you as they use the search engine service. As you use your keywords, make them bold, italics, or underlined text, and use color.
If you run a traffic exchange, use that word and all it's variations many times in your content. Same with a digital product library, or a membership site, or a safelist. If you are marketing a specific product, use the product and it's brand name many times in the content and then use the bold, colors, italics, and underlines to add emphasis.
xtream online marketing internet advertising specialties practical seo tools and articles for webmasters session three. Live webinar series on seo. Xtreammembers.com all rights reserved 2010.
Main Course elements:
Seo Intro: You CAN conquer the engines
Seo 1: Your keyword niche market
Seo 2: Meta tag optimization
Seo 3: Content optimization
Seo 4: Traffic and links
Seo 5: Put it all together
Seo Tools and resources
Seo articles, tips, and strategies